Job Description

Job Description

As the Associate Director, Media Strategy & Planning , youll lead a high-performing team to set the strategic media vision for the Lively brand. Youll drive flawless execution across channelsbroadcast, print, direct mail, paid search, display, social, retail media, sponsorships, events, and morewhile partnering with Sales to forecast, measure, and maximize medias impact on revenue. Collaborating with leaders across Marketing, eCommerce, Product, Finance, and our media agencies, youll ensure every plan not only meets business goals but truly makes a difference for the customers we serve. If youre a media strategy expert who thrives in a fast-changing landscape, inspires teams, removes roadblocks, and sees every campaign as a chance to create meaningful impact, this role is for you.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy Health location.

What youll do

• Lead and drive the media plans in support of the go-to-market objectives and goals from setting the strategic media direction to overseeing execution of the tactical media plans.
• Oversee media impact on sales and work in close partnership with the finance and sales teams on weekly and monthly forecasting.
• Accountable for managing the media team that develops, implements, and executes all online and offline media plans in addition to marketing analytics team. Media initiatives include broadcast, print, direct mail, paid search, digital display, paid social, partner/retail media, etc. as well as possible sponsorships, events, radio, OOH, etc.
• Responsible for collaborating closely with key Best Buy Health leaders including Brand and Product Marketing, eCommerce, Sales, Product Management, Finance and Accounting, to establish overall media priorities that achieve the marketing and sales goals.

Basic qualifications

• 6+ years' progressive Marketing or related experience
• 4+ years leadership experience, including direct and/or indirect reports
• 3+ years effectively managing a budget and applying sales forecasting skills
• Strong leadership skills, including experience leading cross functional teams
• Demonstrated understanding of integrated marketing - this role touches many facets of marketing and general business functions

Preferred qualifications

• Expertise in media strategy and execution with deep knowledge of the ever-changing media landscape
• Ability to navigate and influence inside the organization as well as with vendors and partners externally
• Expertise in assessing and resolving complex issues and removing major roadblocks by ensuring the right partners across the enterprise are involved.
• Proficiency working with in Microsoft Office (Outlook, Word, Excel, Powerpoint), Tableau and Google Analytics experience preferred

Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Physical and mental well-being support via Best Buy Health Wellness Program
• Comprehensive benefits including medical, dental,vision,tuition reimbursement, caregiver support, and more
• Generous Best Buy employee discount

About us
Best Buy Health aims to enrich and save lives through technology and meaningful connections. Our strategy focuses on consumer health products that help customers live healthier lives and device-based emergency response services for the active aging population.

Req #

995800BR

Brand

Best Buy Health

Job Category

Best Buy Health Group

Job Level

Director

Minimum Pay

114,597.00

Maximum Pay

203,745.00

Store Number or Department

100022 Remote - Massachusetts

Address Line 1

Remote

City

Boston

State

Massachusetts

Search Categories

Health, Marketing

Zip

02108

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide . Eligibility may vary.

#J-18808-Ljbffr

Job Tags

Full time, Work at office, Remote work,

Similar Jobs