Job Description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We’re an independent media partner offering transparency, integration, and a relentless focus on business impact. The Director, Programmatic at BarkleyOKRP leads strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts. This role is the senior lead on programmatic initiatives and ensures best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP. The role requires strategic thinking and strong people leadership who deeply understands a full-funnel programmatic approach. Qualities Strategic Leadership: You think beyond individual accounts to connect programmatic strategies with broader business goals. You influence stakeholders, navigate complexity with confidence, and guide teams toward long-term success. Empathetic People Leadership: You lead with empathy and integrity, developing others by recognizing strengths, coaching through challenges, and fostering a culture of feedback and growth. Curiosity with Accountability: You continuously ask "why" and seek to understand the bigger picture—while taking action to drive impact and results. Executive Communication & Influence: You synthesize complex data and strategy into compelling narratives for clients and internal stakeholders. You are persuasive, clear, and audience-aware. Operational Excellence: You establish clear priorities, design scalable processes, and ensure teams execute with quality and consistency, balancing detail with big-picture thinking. Resilience and Adaptability: You thrive in change, pivot quickly, and stay solution-oriented even under ambiguity or high pressure. Self-Driven Growth: You are growth-minded, constantly learning and helping others grow. Responsibilities: Lead the strategic vision and direction for a portfolio of programmatic accounts, ensuring alignment with broader marketing goals and business outcomes. Act as the primary senior contact for client leadership, supporting account growth of activation strategies in partnership with internal teams. Manage and mentor direct reports and cross-functional programmatic teams across a portfolio of clients. Establish clear performance expectations and support direct report career growth through coaching, feedback, and accountability. Champion a collaborative, feedback-rich culture that fosters professional development, autonomy, and high performance at every level. Set quality standards across accounts and ensure consistent implementation of best practices in strategic capability, campaign structure and stewardship. Drive operational consistency by identifying areas for process optimization and supporting the rollout of team systems, tools, and documentation. Support resource planning and capacity management to ensure teams are properly staffed, focused, and supported. Own oversight of performance pacing, KPI delivery, and actionable insights across teams—ensuring issues are addressed swiftly and strategically. Lead reporting strategy and analysis across accounts, empowering teams to surface key trends and connect results to strategic decisions. Collaborate with leaders across media, creative, analytics, client service, and product to deliver integrated, business-forward solutions. Contribute to the evolution of the programmatic practice by leading internal training, process improvement initiatives, and thought leadership efforts. Experience & Qualifications 7+ years of experience in a fast-paced agency, media, or marketing environment, with hands-on experience building and managing programmatic campaigns. 4+ years of experience in people management and training. Deep expertise in programmatic platforms, including advanced campaign strategy, audience targeting, and KPI alignment. Demonstrated ability to lead testing recommendations, forecast performance, and align programmatic strategy with broader media and business goals. Strong proficiency in Excel/Google Sheets for performance analysis, forecasting, and reporting. Proficient in Google Slides and PowerPoint, with the ability to develop compelling, client-ready presentations for strategic reviews and pitches. Strong communication and storytelling capabilities, with a focus on executive-level presentation and client influence. Certification in DV360 required, with proficiency in The Trade Desk and Amazon DSP. BarkleyOKRP’s Commitment to Diversity & Inclusion We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. We embrace everything that makes our partners who they are and what makes them unique to the world around them, creating the conditions for creative, original thinking to thrive. BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program and related initiatives. #J-18808-Ljbffr Barkley, Inc.

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